Facebook and Instagram Ads

What is Performance Marketing with Facebook & Instagram Advertising (Meta ads)

Facebook and Instagram Ads are among the most powerful digital marketing tools for reaching highly targeted audiences. As part of Meta’s ecosystem, these platforms allow businesses to place ads directly into the feeds, stories, and reels of potential customers. Unlike organic posts, paid campaigns provide immediate visibility, precise targeting, and measurable results that scale with your budget. Choosing the right Facebook Ads agency ensures that every euro spent drives maximum impact.

What do Facebook and Instagram Ads include?

Our Facebook Ads services are designed to provide an end-to-end solution. We don’t just run ads — we create structured campaigns that consistently drive conversions and deliver a positive return on investment.

• Campaign Strategy & Setup – Market research, competitor analysis (including Facebook ad spy tools), and audience profiling to design a data-driven advertising plan.
• Creative Production – High-quality visuals, ad copy, and video content tailored to Facebook and Instagram formats.
• Targeting & Tracking – Advanced segmentation, pixel integration, and conversion tracking for accurate measurement.
• Ongoing Optimization – Continuous testing of creatives, placements, and bidding to maximize ROI.
• Reporting & Insights – Transparent, easy-to-read reports showing exactly how your Facebook advertising cost performs.

At Brand Activator, we focus on precise audience selection, engaging ad creatives, and budget optimization to ensure every dollar spent yields the highest return. Our data-driven approach includes A/B testing, performance tracking, and real-time adjustments to improve cost efficiency. Whether you need lead generation, eCommerce retargeting, or engagement-focused campaigns, our customized strategies help you achieve your advertising goals.

Why are Facebook and Instagram Ads important for your business?

With billions of active users, Meta’s platforms provide unparalleled opportunities to connect with customers. Whether you want to boost sales, generate leads, or build awareness, Facebook and Instagram Ads give your business an immediate competitive edge. Every campaign is trackable, which means you always know how your budget translates into results.

• Massive reach – Access billions of potential customers across Meta platforms.
• Immediate visibility – Get your brand in front of the right people from day one.
• Clear ROI – Every click, lead, and purchase is measurable.
• Scalable growth – Increase ad spend only when campaigns are already profitable.

Why choose Brand Activator for Facebook and Instagram Ads?

We combine creative content with precise data analysis to deliver results that matter. Our team has managed multi-million-euro budgets across e-commerce, B2B, and local businesses. Based in Bulgaria, we offer the unique advantage of lower production costs while maintaining international standards — giving you more value from every advertising dollar.

• Proven expertise – Campaigns with measurable growth and high ROI.
• Creative + data-driven – A balance of engaging visuals and advanced analytics.
• Cost efficiency – Lower production costs without compromising performance.
• Full transparency – You own the ad accounts, campaigns, and data.

Our Approach to Facebook & Instagram Ads

A clear process ensures your campaigns are built for long-term success. From discovery to scaling, we create systems that evolve with your business goals.

1. Discovery & Strategy – We analyze your audience, competitors, and goals to design a tailored ad strategy.
2. Setup & Implementation – Campaigns are launched with optimized creatives and tracking systems.
3. Optimization & Scaling – Winning campaigns are scaled, while underperformers are refined or replaced.
4. Reporting & Insights – You receive regular updates with performance data and recommendations.

Tailored Solutions for Every Business

Every business has unique goals, which is why we adapt our strategies to fit your market and customer journey.

• E-commerce – Drive product sales with shopping ads, remarketing, and dynamic campaigns.
• B2B companies – Generate high-quality leads with targeted LinkedIn and Facebook campaigns.
• Local businesses – Attract nearby customers using geo-targeted ads.
• Creative projects & events – Promote launches, webinars, and courses with conversion-focused campaigns.

Frequently Asked Questions (FAQs)

How do I improve Facebook ad reach for website conversions?‍

Improving ad reach requires a combination of optimized creatives, refined targeting, and continuous testing. High-quality visuals and compelling copy improve engagement, while narrowing your audience ensures ads reach the right users. Regular ad audits help identify performance bottlenecks, and adjusting placements or bidding strategies can further boost visibility.

What are the costs associated with Facebook advertising?‍

Facebook ad costs vary based on targeting, competition, audience, creatives, and location. The average CPC ranges from $0.50 to $2.00, while CPM can range from $5 to $40, depending on the country and audience demand. Highly competitive industries and premium locations (e.g., the U.S. and Western Europe) tend to have higher costs. Ad format and quality also impact pricing—video ads often achieve lower CPCs, while poorly optimized creatives can drive costs up. To keep costs efficient, it's essential to test different creatives, refine targeting, and continuously optimize ad performance.

How much should I budget for Facebook ads?‍

Facebook ad budgets depend on your campaign objectives, industry, and audience competition. Small businesses may start with $5–$20 per day, while larger campaigns often require $1,000+ per month for consistent results. Some of our clients invest $1,500+ per day, depending on their goals and scaling strategy. With over $35 million in ad spend managed, we have extensive experience in optimizing budgets for maximum ROI. A spend calculator can help estimate costs based on benchmarks, audience size, and expected CPC/CPM rates.

Are Instagram ads more expensive than Facebook ads?‍

Instagram ads typically have a higher engagement rate, but their cost varies based on industry, audience, and format. In some cases, Instagram CPCs and CPMs are higher than Facebook due to premium audience demand, especially for younger demographics and visual-heavy industries like fashion and lifestyle. However, well-optimized Instagram video and story ads often provide a strong ROI despite higher costs.

How do I set up an Instagram ad campaign?‍

To set up an Instagram ad, use Meta’s Ads Manager to create a campaign, define targeting, and choose an ad format (story, video, carousel, or feed). Set a budget, optimize bidding, and track performance metrics like CPC and engagement rate. Regular A/B testing ensures your campaign delivers the best results at the lowest cost.

Contact us for High-Performing Facebook Ads Today

Maximize your advertising results with Brand Activator’s expert social media ad services. Get in touch today to create your tailored advertising plan. We deliver strategies that drive results. Contact us today to start your customized advertising plan with our expert team.