Google Ads

What are Google ads and how do they work

Google Ads is a powerful advertising platform that helps businesses appear in front of the right people at the right time. Whether you're launching a new product or scaling existing campaigns, it enables you to show your ads on Google Search, YouTube, Gmail, and across the Display Network. If you're wondering what Google Ads is or how much Google Ads costs, the answer depends on your goals, industry, and competition. But one thing’s certain: when managed properly, Google Ads can deliver measurable ROI.

Types of Google ads

• Search Ads: These ads appear at the top of Google search results, triggered by specific keywords. They are highly effective for reaching users activelysearching for related products or services, driving higher conversion rates.
• Display Ads: Shown on websites and apps within the Google Display Network, these visually engaging ads help build brand awareness and retarget past visitors. They are ideal for reaching a broad audience with targeted messages.
• Video Ads: Hosted on YouTube and other Google partner sites, video ads capture viewer attention with dynamic content. They are perfect for storytelling and driving engagement with clear calls to action.
• Shopping Ads: These ads showcase products directly within search results, including images, prices, and store names. They attract high-intent shoppers, making them crucial for e-commerce businesses.
• App Ads: Designed to promote mobile applications, these ads appear across Google’s vast network, including Search, Play, YouTube, and more. They are optimized to drive app installs and user engagement.

What This Service Includes

We manage every aspect of your Google Ads campaigns—from strategy to execution:

• Account Audit & Setup – We assess your current account (or build from scratch) to ensure a strong foundation.
• Keyword & Audience Research – Data-backed targeting to match search intent and buyer behavior.
• Campaign Creation – Search, Display, Shopping, or YouTube—we build campaigns around your goals.
• Ad Copy & Creative – Clear, persuasive messaging that drives clicks and conversions.
• Ongoing Optimization – Weekly performance reviews and continuous A/B testing.
• Transparent Reporting – Monthly insights with clear metrics tied to your KPIs.

We work directly in your Google Ads account, using industry-standard tools like Google Analytics, Tag Manager, and Looker Studio (formerly Data Studio).

Why Choose Brand Activator

• Proven Results – We’ve successfully managed campaigns across industries with budgets from €500 to €50,000+ per month.
• No Guesswork – Every decision is backed by data and aligned with your business objectives.
• Experienced Team – You’ll work with certified Google Ads specialists, not junior assistants or automated tools.
• Flexible Collaboration – We adapt to your internal workflow, whether you're a lean startup or an established brand.

How We Drive Success with This Service

Success in Google Ads isn’t about throwing money at keywords—it’s about precision. We focus on:

• Intent-Driven Strategy – Matching high-converting search terms with relevant landing pages.
• Smart Bidding, Not Overspending – We avoid unnecessary ad spend by using real-time performance data.
• Clear Learning Phases – We know how many clicks it takes for Google Ads to learn, and we help your campaigns reach performance thresholds faster.

We don’t chase vanity metrics. We focus on outcomes that matter: qualified leads, sales, and profit.

Our Approach

Every campaign starts with a conversation. We learn about your market, your challenges, and what success looks like to you. From there:

1. We design a custom strategy based on your goals.
2. We communicate clearly, with regular updates and reviews.
3. We adjust fast, based on real data—not assumptions.

You stay in control, with a team that treats your budget like our own.

Tailored Solutions for Your Business

Whether you're wondering how much it costs to advertise on Google Ads or already running campaigns that need a fresh approach, we’re here to help. Let’s talk about your goals—schedule a free consultation today.

Frequently Asked Questions about Google Ads

What is Google Ads and how does it work?‍

Google Ads is an online advertising platform where you pay to show your ads on Google Search, YouTube, and other sites. You’re charged when someone clicks your ad (PPC model).

How much do Google Ads cost?‍

Costs vary based on competition, industry, and targeting. Some keywords cost €0.50 per click, others €5 or more. We help you set a budget that aligns with your goals.

How many clicks does it take to exit the learning phase in Google Ads?‍

Typically, around 50 conversions or a few hundred clicks are needed per campaign. We track this closely to accelerate performance.

Is Google Ads worth it for small businesses?‍

Yes—when campaigns are structured and optimized correctly, even small budgets can generate strong ROI.

How long does it take to see results with Google Ads?

You can start getting traffic within days. Meaningful results often appear within 2–4 weeks, depending on your offer, targeting, and conversion setup.