Senior SEO Specialist

Job description

We are seeking a talented search engine optimization specialist for a contract remote role with our company, an established German online stores operating within the European Union and Asia. In this position, your primary focus will be to enhance our website's online presence, boost search engine rankings, and drive organic traffic. Responsibilities include analyzing website data, conducting comprehensive keyword research, implementing on-page optimization strategies, and developing targeted SEO strategies. You will need to have a profound understanding of search engine algorithms, SEO best practices, web analytics tools, and the specifics of e-commerce SEO.

Job responsibilities

In this role, you will be instrumental in driving our digital marketing efforts by implementing effective SEO strategies and creating compelling content. You will collaborate with various teams to ensure a cohesive marketing strategy and continuously monitor and optimize website performance.

• Implement and refine On-Site SEO strategies, focusing on e-commerce collection/category pages.
• Create compelling, SEO-optimized content that aligns with our brand and marketing goals.
• Manage H1, H2 tags, schema markup, HTML, hyperlinks, and SEO-friendly URL and image naming.
• Utilize SEO tools like SEMrush, Google Analytics, and Google Search Console for analysis and insights.
• Conduct extensive keyword research and keep abreast of SEO trends and algorithm updates.
• Collaborate with other teams for a cohesive and effective marketing strategy.
• Monitor, analyze, and report on website performance for ongoing optimization.

Job requirements

The ideal candidate should possess a strong understanding of SEO best practices, search engine algorithms, and the specifics of e-commerce SEO. Excellent analytical skills and the ability to work independently are essential for this role.

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in SEO, particularly in e-commerce.
• Proficiency with SEO tools such as SEMrush, Google Analytics, and Google Search Console.
• Expertise in keyword research, on-page optimization, and content strategy.
• Strong understanding of HTML, CSS, schema markup, and SEO-friendly URL structuring.
• Ability to stay updated with the latest SEO trends, algorithm updates, and industry best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data, generate actionable insights, and report on website performance.
• Experience with link-building strategies and competitive analysis.
• Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.
• Proficiency in using web analytics tools and techniques to improve site performance and drive traffic.

This position is remote, offering you the flexibility to work from anywhere while contributing to our global digital marketing efforts. Join us to use your digital marketing skills and drive impactful results. Apply now and become part of a motivated and innovative team!